International federations
- Matchday-speed publishing across every channel
- Compliance Check for restricted athletes, products and events
- One view for boards, commissions and national federations
by GMG.digitalFor federations & organisationsUp your game.
Up your game.
Share your world.
Comms AI is the communications operating system for international federations and organisations. Plan, create, oversee, publish and measure every release — across all your teams, channels and languages, from one Swiss-hosted workspace.
- Swiss-hosted
- nFADP & GDPR aligned
- Built with federations
Forged within the federations we serve.
Channels
Every account,mapped.
Connect an account once and it lands on the map — authorised, tagged with its language, filed under the team that runs it. Social, web, email and messaging, grouped the way your organisation actually works.
Product demo
Campaigns
The brief becomesthe schedule.
Every campaign laid across the year, owned by the team that runs it. Open one, describe the cadence you want in a sentence, and the communications come back as dated drafts across the whole campaign.
Product demo
Context
An AI grounded inyour organisation.
Events and their milestones, stakeholders, products, guidelines, past positions — the record your team builds. Link any of it to a communication with an @ mention and it travels into every draft the AI writes. CommsAI never reads the open web at inference time.
Product demo
Distribution
One brief, every channel.
Your organisation's social, web, email, and messaging accounts — connected once, scheduled together. Each channel adapts the same brief in its language and tone.
Social
XInstagramFacebookLinkedInTikTokYouTubeThreadsBlueskyMastodonXInstagramFacebookLinkedInTikTokYouTubeThreadsBlueskyMastodonXInstagramFacebookLinkedInTikTokYouTubeThreadsBlueskyMastodon
Website & CMS
PayloadWordPressWebflowContentfulSanityStrapiGhostDrupalPayloadWordPressWebflowContentfulSanityStrapiGhostDrupalPayloadWordPressWebflowContentfulSanityStrapiGhostDrupal
Direct messaging
SlackMicrosoft TeamsTelegramWhatsAppDiscordSignalSlackMicrosoft TeamsTelegramWhatsAppDiscordSignalSlackMicrosoft TeamsTelegramWhatsAppDiscordSignal
Email
MailchimpSendGridBrevoResendActiveCampaignHubSpotCustomer.ioMailchimpSendGridBrevoResendActiveCampaignHubSpotCustomer.ioMailchimpSendGridBrevoResendActiveCampaignHubSpotCustomer.io
Forged within the most complex communications environment of any industry.
For international sports federations — and for every organisation with a wide audience, multiple channels and languages, and high-stakes communications. The federation environment set the bar: fans, member nations, athletes, officials, sponsors and media, all at once, under rights that change at every border, at the pace of live sport. A system that holds there excels anywhere.
Organisations
- Plan and run marketing campaigns across many teams, markets and languages
- Approvals and brand safety checks before anything goes live
- Publish everywhere at once, measure everything in one place
I built the tool I wish I had when I was manager of media and communications inside an international sports federation.
From the boardroom to launch day, in one workspace.
Planned editorial.
Campaign calendars, content releases, member updates, sponsor announcements. Plotted across the year, owned by the team that runs them, drafted in your organisation's voice.
Campaign calendarEmbargo-awareBrand-voiced AI
Live operations.
Launch-day coverage. Breaking results. Last-minute schedule changes. Multi-language audience reach. The pace of live events, handled at that same pace.
Multi-channelMulti-languageReal-time pipeline
Sensitive communications.
Board briefings, regulatory incidents, governance statements. Holding statements drafted in advance. The Crisis Communications workflow tracks and monitors crises — your organisation's voice when one wrong word is the story.
Crisis comms workflowCompliance checkAudit trail
Ready when you are
See CommsAI on your next release.
30 minutes with the team that built CommsAI. We bring sample drafts in your organisation's voice and walk a real release end to end — plan, create, oversee, publish, measure.